Johnnie Walker Blue Label Ice Chalet Limited Edition 750mL

Johnnie Walker, the world’s #1 whisky brand, has partnered with the luxury ski fashion brand Perfect Moment. The exclusive Johnnie Walker Blue Label Limited-edition captures the fashionable and sociable essence of luxury après-ski, transforming the traditional whisky packaging into a stylish crossbody bag for your bottle.

Founded in 1984, in the mountains of Chamonix, Perfect Moment is a high-performance, luxury skiwear and lifestyle brand which fuses technical excellence with fashion-led designs that transition effortlessly from the slopes to the city.

Initially the vision of professional skier Thierry Donard, the brand was built on a sense of adventure for over 20 years. Donard, fuelled by his personal experiences, was driven by a desire to create pieces that offered quality, style and performance, in the pursuit of every athlete’s dream ‘the perfect moment.’

In 2010 British-Swiss entrepreneurial couple Jane & Max Gottschalk took ownership of the brand.

Under Jane’s creative direction, Perfect Moment was injected with a new style focus, one that reignited the spirit of the heritage brand. As such, the designs evolved into the distinct statement pieces synonymous with the brand as we know it today.

To celebrate the launch of this exclusive limited-edition, Johnnie Walker and Perfect Moment have partnered with Johnnie Walker Global Ambassador and Perfect Moment shareholder Priyanka Chopra Jonas.

Priyanka Chopra Jonas is a multi-hyphenate talent and bestselling author who has captivated global audiences for nearly 25 years earning her numerous awards as an actor and producer. She recently starred in hit series “Citadel,” Executive Produced Oscar nominated and award-winning feature documentary “To Kill A Tiger,” and Oscar-nominated film “The White Tiger” just to name a few of her extensive screen credits.

Beyond her achievements in film and television, Chopra Jonas is a successful entrepreneur and investor in brands like in Perfect Moment which she invested in back in 2022, and has spoken openly about her love for apres-ski and fashion, making her the perfect partner for Johnnie Walker Blue Label Ice Chalet.

As one of the boldest stars in entertainment, Priyanka Chopra Jonas has over 91 million Instagram followers and was honored as one of the “Most Influential People” in the world by Time Magazine.

▪ Recap on JW Blue Product Strategy
▪ The Collaboration & The Product
▪ Key Product Info & Allocation
▪ The Message & Key Message House
▪ The Campaign Assets

NOSE: Sweet, creamy vanilla with spiced apples and plums, and a gentle wood spice

PALATE: Apples, berries, spices with some soft wood, gentle smoke and rich orchard fruits

FINISH: Soft fruity spice with a gentle smoke

DISTILLERIES: Whiskies have been drawn from the most northern and highest altitude distilleries: BRORA, CLYNELISH & DALWHINNIE

WOOD MIX: Predominantly refill American oak, rejuvenated heavily charred casks, ex-American oak bourbon casks and an inclusion of some wine and sherry casks.

ABV: 43%

Barcode: 5 000267 196084

Product Dimensions: Same as Regular Blue